Understand the four main elements that all great stories have: a hero, a villain, a struggle, and a lesson. Once you understand these four story elements, you can spot a great story when you come across one.
- What is it that makes a great story a great story?…Is it a plot filled with drama and intrigue,…a surprise ending, an emotional climax,…witty dialog?…Of course, all of those things are important.…But, above all else, these three things make a great story:…a hero we care about, a villain we're afraid of,…and an epic battle between them.…Any great story, not just a sales story,…has these three elements at its foundation.…Now, I'll admit, that sounds a bit Hollywood,…so let's turn that into more familiar language.…
What those three elements translate into…is a relatable main character…facing a relevant challenge…and an honest struggle between them.…And since this is a sales story…and not just an entertainment story,…we have to add a fourth item to the list,…and that is that the audience learns…a worthy lesson from it.…In fact, that's the first element you should consider…in choosing a story, the lesson it teaches.…This may sound obvious, and it should be,…but, in my experience, many business people…significantly underestimate the importance…
- What is a sales story?
- Why tell sales stories?
- The 25 sales stories you need
- How to get buyers to tell their stories
- What makes a great story great?
- Choosing the right story to tell
- Finding great stories
- Story structures
- Challenge, conflict, and resolution
- Delivering stories verbally and in writing
- The ethics of storytelling