Skip navigation

What is key account management?

What is key account management?: Key Account Management
What is key account management?: Key Account Management

Key account management (KAM) is a systematic approach to managing and growing a named set of an organization's most important customers. In this video, learn more about how to use KAM to maximize mutual value and achieve mutually beneficial goals.

Resume Transcript Auto-Scroll
Skill Level Intermediate
45m 38s
Duration
31,306
Views
Show More Show Less
Skills covered in this course
Business Business Skills Communication

Continue Assessment

You started this assessment previously and didn't complete it. You can pick up where you left off, or start over.

Start My Free Month

Start your free month on LinkedIn Learning, which now features 100% of Lynda.com courses. Develop in-demand skills with access to thousands of expert-led courses on business, tech and creative topics.

Start My Free Month