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What is key account management?

What is key account management?: Key Account Management
What is key account management?: Key Account Management

Key account management (KAM) is a systematic approach to managing and growing a named set of an organization's most important customers. In this video, learn more about how to use KAM to maximize mutual value and achieve mutually beneficial goals.

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Skill Level Intermediate
45m 38s
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Skills covered in this course
Business Business Skills Communication

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