From the course: Sales: Closing a Complex Sale
Join today to access over 22,700 courses taught by industry experts or purchase this course individually.
What are insights?
- When it comes to complex sales, success can be measured by a third having a deep, intimate understanding of your customer, a third knowing how to speak effectively to your customer to drive urgency, and a third being able to present your solution in a compelling way that shows clear value clarity. Insights play an important but slightly different role in each segment. The actual definition of insight is the capacity to gain a deep and intuitive understanding of a person or thing. When it comes to understanding your customer, it's important that you gain the insight necessary to completely understand their business, their goals, and the challenges they face that you may be able to help with. When it comes to speaking effectively to drive urgency, and presenting your solution with value and clarity, you will be the one providing the insight. The key to being effective at using insights with your customers is to look broadly at their situation and then research all available…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.