Join Dana Robinson for an in-depth discussion in this video What does trade secret law protect?, part of Intellectual Property Fundamentals.
…So what are the typical things that people use trade secret law to protect?…Well, there's the secret formula to Coca-Cola.…There's the secret formula to the colonel's crispy chicken.…There's Monsanto's secrets for all of the pesticides,…herbicides, and different recipes that they use for chemicals.…Recipes in general can be protected only under trade secret law.…You can't copyright recipes, you can't patent recipes.…In addition, trade secret law is used to…protect business information that might not be patentable.…
So, a business that's about to launch a startup wants to…protect it so that no one knows what they're going to do.…The, the new killer app is being incubated, and the founders of…that company want to be sure that no one finds out about it.…Everybody signs nondisclosures who gets exposed to it.…Now, what does that do?…It protects their trade secret.…That is, information that has value and has been kept secret.…And then, if somebody starts to leak that, they have…the capacity to sue them to stop them from leaking it.…
The information in this course applies only to the United States.
Lynda.com is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.
The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.
DISCLAIMER: This course is taught by an attorney and addresses US law concepts that may not apply in all countries. Neither LInkedIn nor the attorney teaching the course represents you and they are not giving legal advice. The information conveyed through this course is akin to a college or law school course; it is not intended to give legal advice, but instead to communicate basic information to help viewers understand the basics of intellectual property.
- What is intellectual property?
- What is a copyright?
- How long do copyrights last?
- Trademarking your brand
- Trademark infringement
- Patenting your ideas
- Defending trade secrets<br><br>
- The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.
Skill Level Appropriate for all
4. Trade Secrets
5. Rights of Publicity
- Mark as unwatched
- Mark all as unwatched
Are you sure you want to mark all the videos in this course as unwatched?
This will not affect your course history, your reports, or your certificates of completion for this course.Cancel
Take notes with your new membership!
Type in the entry box, then click Enter to save your note.
1:30Press on any video thumbnail to jump immediately to the timecode shown.
Notes are saved with you account but can also be exported as plain text, MS Word, PDF, Google Doc, or Evernote.