What do you do if use someone else’s work, name or trademark in your work? You will need a licensing agreement. These agreements give you the legal ability to use the licensed assets the other party has. In this movie, author Seth Polansky explains how licensing agreements work and why they are important.
- What does it mean to license something?…The easiest way to explain this is by example.…We all know that we can't just decide…to use Mickey Mouse in our movie…without some kind of formal permission from Disney.…If, and this is an Everest-sized if,…Disney were to give that formal permission,…it would take the form of a license.…We'll be examining specific terms and conditions…more closely in other sections.…But, simply put, a licensing agreement is a legal contract…between two parties, known as the licensor and the licensee.…
In this typical licensing arrangement, the licensor…grants the licensee the right to produce and sell goods,…apply a brand name or trademark or use patented technology…owned by the licensor.…In general, such a license allows an intellectual property…rights holder, the licensor, to make money from an invention…or creative work by charging a user,…the licensee, for that use.…In addition to trademarks, photographs, and motion pictures,…licenses protect proprietary rights in things like software…
AuthorSeth C. Polansky
Disclaimer: This course is taught by an attorney and addresses US law concepts that may not apply in all countries. Neither LinkedIn (including Lynda.com) nor the instructor represents you and they are not giving legal advice. The information conveyed through this course is akin to a college or law school course; it is not intended to give legal advice, but instead to communicate information to help viewers understand the basics of the topic presented. The views (and legal interpretations) presented in this course do not necessarily represent the views of LinkedIn or Lynda.com.
- Why do you need a contract?
- Types of contracts
- Asking for an NDA
- Work-for-hire and contractor agreements
- Proposals, quotes, and statements of work
- Licensing agreements
- Delivery and payment terms
Skill Level Intermediate
Running a Design Business: Starting Smallwith Petrula Vrontikis1h 33m Intermediate
1. Introduction to Contracts
2. Non-Disclosure Agreements (NDAs)
3. Work-for-Hire and Contractor Agreements
4. Proposals, Quotes, and Statements of Work (SOW)
5. Licensing Agreements
6. The Most Important Parts of Any Contract
7. Additional Resources
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