From the course: Sales: Business to Consumer Online Sales
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What is PPC?
- All right, so now you've identified your personas, created your content, and you're getting your content out there, but traffic to your website is slower than you'd like. Well, let me introduce you to the world of Pay-Per-Click or PPC for short. So, what's PPC? Often lumped in with Search Engine Optimization or SEO, PPC is exactly what it sounds like. While SEO deals with free organic search, the name for whenever anyone types a keyword or phrase into their favorite search engine, PPC, as its name implies, lets you purchase specific keywords and phrases from a search engine on a pay-per-click basis. To be clear, SEO is essential for your long-term online success, but it can't lay a finger on PPC when it comes to getting results fast and fairly affordable. So, for those times when time is of the essence, let's talk about some of the benefits of PPC as a website traffic building tool. First, did I mention it's fast? Like I just a moment ago, organic search traffic isn't just…
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