Apply your expertise and authority by cultivating your presence as a thought leader in your industry.
- Do your peers inside of your company consider you to be a thought leader? What about outside of the company? Do others consider you to be a leading expert in your field? How well you're considered to be a thought leader can greatly affect your career. In my book, 'Invaluable,' I explored how to help individuals increase the value of their time and quality of work life. In other words, how to become invaluable. This course, becoming a thought leader, is part of a five course series on helping you become invaluable and get the most from your career.
In my coaching, I refer to becoming a thought leader as the invaluable factor of authority. Authority is particularly important because many people overlook it. They believe that it doesn't apply to them unless they own their own business, or they're an author, or they have certain credentials. They may also feel that some of the things I suggest they do to become a thought leader are too challenging. This creates an opportunity for you. If you are willing to put in the effort, you put yourself into an elite group.
An employee who is recognized both inside and outside of the company as a thought leader dramatically improves their value. This factor evaluates how strongly the current market considers you to be a top expert in your field. The most valuable people have found a way to leverage authority to their benefit. Think about this for a moment. Our world is saturated with information. Many people have so many choices that informed decision making is nearly impossible.
A thought leader helps the situation by being a decision leader. People can make decisions with confidence by listening to the recommendations of a legitimate authority. Most of the decision leaders and authorities in your life aren't celebrities. They're mentors, teachers, community leaders, friends, or perhaps even your boss. Every person has the potential to be an authority in a unique area. The question isn't whether you have expertise to offer, but rather what is your best expertise and who would be most interested to learn what you know? As you develop authority, your opportunities to serve others will increase.
In this course, I'll help you identify your area of expertise and then help you work on strategies you can use to develop authority, both within your company and in the community. As you do this, you'll make progress in becoming a thought leader.
This course is one of a series of five Dave Crenshaw courses based on his Invaluable teaching methodology for professional development.
- Discovering areas where you can contribute thought leadership
- Developing company knowledge that makes you an expert
- Building an authority ladder externally
- Gaining publicity
Skill Level Intermediate
Q: This course was updated on 01/03/2012. What changed?
A: This course was retitled, streamlined, and refined throughout, resulting in a slightly shorter runtime. We also added new graphics and a new welcome movie.