From the course: Business Development Foundations: Researching Market and Customer Needs

Welcome

- Buying and selling is the foundation of our economy, and it's the biz dev reps who set the wheels of commerce into motion. - And to be successful in business development, you need to arm yourself with the best language, the most effective tools, and an indisputable value case. - I'm Lisa McLeod. - I'm Elizabeth McLeod. - We run a consulting practice where we work with reps, managers, and VPs of sales to grow their revenue and scale their impact. - Join us on LinkedIn Learning. We'll share real-world examples and practical talk tracks that will help you increase your leads and your close rate.

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