From the course: Selling into Industries: Financial Services
Welcome
- The financial industry is at the very heart of our economy. - How money is saved, spent, and moved, it impacts everything we do in business. - But the financial industry can be a challenging vertical to sell into. - But fear not. - I'm Elizabeth McLeod. - And I'm Lisa Mcleod. - We've worked with accounting firms, big banks, and a host of other financial institutions. - You know, we've also coached sellers, just like you, who sell into these companies and we've taught them how to win. - We've gathered tips and tricks that will help you sell into financial industry buyers. - [Lisa] In this course, we're going to show you how to ask questions that speak directly to the pressing challenges in the financial industry. - [Elizabeth] And how to prove your ROI and read that annual report to craft a financial narrative. - [Lisa] We'll also show you how to cultivate a trusting relationship with someone who might be a skeptical buyer. - And how to beat your number in this numbers based industry. - So are you ready? Let's get started.
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.