Hooked author Nir Eyal shares his approach to creating habit-forming products. Learn a four-step model for creating products and experiences that keep customers coming back for more.
- If your product requires people to come back on their own, if your business model necessitates unprompted engagement, then you've got to form a habit, you have to understand the psychology of how to design for habit. My name is Nir Eyal, and I am a behavioral designer. When I started studying what is it about this new generation of habit-forming technologies and habit-forming products that keeps users coming back, I fundamentally wanted to understand, what's the pattern, what is it at the core of these product experiences that makes them so sticky? And I didn't really see a manual on how to use products to change people's behavior, specifically when it comes to these new interfaces of our cell phones, our digital devices, and so I really had this burning question around how do companies profoundly change people's habits, how do they do that? THat's really hard to do, and what drive me every day to do the work I do and to teach companies how to build persuasive products is because fundamentally these products help people do things that they wish they could do.
What I want to do is to fundamentally understand what is it about these companies, what do they do that we can learn from, and then integrate into our own businesses. Because I believe that every business can learn from these fundamental precepts of user psychology.