Learn how the science of sales—understanding who people buy from and why—can help you better connect with your customers and their needs.
- Have you ever stopped to consider why some communicators are much more influential than others? Guess what? There's an actual science behind this type of communication, and that laboratory that you and I will be using to explore this science, is located right between your ears. My name is Jeff Bloomfield, and I've spent my entire career helping leaders, sales professionals, and marketers communicate more effectively with their audience based on how our brains actually work. In this course, we will tackle transactional versus relational communication tactics, the science behind trust and connection, and what causes us to lose that trust.
We will then dive into the actual biology and neuroscience behind the brain, and how it processes information and makes decisions. By the time you complete this course, you will not only have a new appreciation for the human brain, but be better equipped to start communicating in a new way that builds quicker connections, deeper trust, and a process by which you can genuinely help your customers solve their problems that leads to a mutual benefit for both you and them. Let's get started.
- The trust continuum and the trust matrix
- The three-layered brain and five neuro-elements
- Creating connections
- Establishing credibility
- Handling objections