Learn how to write for a specific business purpose, whether it's to present information, convey good or bad news, or persuade the reader.
- Welcome to Business Writing Strategies. Are you a chess player? Watch or participate in sports? Maybe a history buff? If so, you know how important a strategy is. You plan your next three moves in chess so you can capture your opponent's queen. Or anticipate how the lineman will tackle the quarterback. Or from which side the troops may attack. Part of a strategy may even be gaining a psychological advantage. Hi, I'm Judy, and I look forward to sharing effective business writing strategies with you.
We'll look at when to use the direct and the indirect strategies for a variety of writing situations, including when you have to give routine information, good or bad news situations, and when you have to persuade someone. Not only are different strategies used for different situations, you need to choose the best strategy for your audience's possible reaction and your relationship with your reader. Then different channel strategies need to be analyzed for internal and external audiences.
Even language strategies must be deliberately chosen. So let's get started on those strategies for that business writing chess game and look at the psychology of those strategies.
Lynda.com is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.
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- Deciding when to begin or delay the message
- Presenting information
- Getting support for ideas
- Understanding the audience
- Communicating internally and externally
- Choosing the appropriate language and tone
- Using business writing outlines and templates