Global strategy expert and author Anil Gupta provides a primer on competitive strategy: being faster, better, and cheaper than the competitors in your market.
- Besides birth, death, and taxes, competition is one of the most inescapable aspects of life. This is as true for companies as for people. If you are keen to understand why companies such as Walmart, or Apple, win, while many of their competitors lose, and what you can do to help your company be more like the former, then I hope that this course will be of interest to you. I am Anil Gupta, Michael Dingman Chair in Strategy and Entrepreneurship at the Smith School of Business, The University of Maryland, at College Park.
I have directly advised over 30 companies, and served on the board of directors of several private, as well as public, companies. In my research and teaching work, I've also analyzed over 500 companies. In this video series on competitive strategy fundamentals, I build on this experience, and share with you concepts, frameworks, and examples, dealing with the following key questions.
What is competitive advantage? How do you build and sustain competitive advantage? And, how might you lose it? I invite you to join me in this journey.
Lynda.com is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.
The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.
Skill Level Appropriate for all
Q: This course was updated on 08/19/2015. What changed?
A: Due to member demand, we've added three movies to take you even further into competitive strategy: Competing through disruption, Managing complementors, and Understanding industry dynamics