Learn how to manage the way you're perceived, online and off, with these personal branding strategies.
- Personal branding is the act of managing the way a person wants to be perceived. This includes positioning professional skills, personality, values, leadership, and talent. Some people think that branding is just for organizations, but this not the case. Personal branding makes you the CEO of the brand called you. It's a powerful form of marketing that can help you manage your career and build your reputation. In this course we are going to examine ways that you can establish a personal brand, as well as ways to grow a personal brand to support career and marketing objectives.
In today's webcentric world we have more power than ever to manage the mark we want to make, both personally and professionally. Proactive personal brand management can give people, as well as the companies they work for, a competitive edge. Taking small steps to manage a personal brand can make a big difference. I look forward to guiding you through the basics of personal branding.