Join Petrula Vrontikis for an in-depth discussion in this video Website considerations, part of Running a Design Business: Starting Small.
The main self promotion tool for a small design office is still a website. …Through careful of messages and visuals you have the ability to choreograph the …experience someone has with your work and your ideas. …If you do it well people will respond. Use your website primarily for …communicating with prospective and ongoing clients. …Use other forms of social media for your personal voice. …The visual and verbal language should be professional and business oriented. …It may seem slightly uncool to hip colleagues, but they're not the ones …hiring you. Clients often complain that designer's …websites are obscure or confusing, difficult to navigate, and lack basic …information like where they are located. The client audience needs immediate …access to great images of your projects. Your approach, style, philosophy, your …expertise or specialization, your credentials including background, …education and any community involvement. And your full contact information.…
You'll get extra credit if you include the following, a client list and recommendations. …
- Naming and structuring your business
- Keeping records
- Cultivating business relationships
- Hiring employees and subcontractors
- Creating schedules and managing deadlines
- Understanding industry trends
- Avoiding the pitfalls of spec work
- Promoting your business through social media
Skill Level Appropriate for all
Running a Design Business: Designer-Client Agreementswith Terry Lee Stone1h 10m Appropriate for all
1. A Solid Foundation
2. Structure and Form
3. Getting Work
4. Developing Contracts
5. Keeping It Running
6. The Trends
7. Looking Ahead
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