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Variable reward

Variable reward: Nir Eyal on Creating Habit-Forming Products
Variable reward: Nir Eyal on Creating Habit-Forming Products

What separates hooks from a plain vanilla feedback loop is their ability to create wanting in the user. Feedback loops are all around us, but predictable ones don’t create desire. The predictable response of your fridge light turning on when you open the door doesn’t drive you to keep opening it again and again; however, add some variability to the mix—say a different treat magically appears in your fridge every time you open it—and voilà, intrigue is created.

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Skill Level Appropriate for all
30m 35s
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8,670
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Skills covered in this course
Business Business Skills

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