Skip navigation

Variable reward

Variable reward: Nir Eyal on Creating Habit-Forming Products
Variable reward: Nir Eyal on Creating Habit-Forming Products

What separates hooks from a plain vanilla feedback loop is their ability to create wanting in the user. Feedback loops are all around us, but predictable ones don’t create desire. The predictable response of your fridge light turning on when you open the door doesn’t drive you to keep opening it again and again; however, add some variability to the mix—say a different treat magically appears in your fridge every time you open it—and voilà, intrigue is created.

Resume Transcript Auto-Scroll
Author
Skill Level Appropriate for all
30m 35s
Duration
7,710
Views
Show More Show Less
Skills covered in this course
Business Business Skills

Continue Assessment

You started this assessment previously and didn't complete it. You can pick up where you left off, or start over.

Start Your Free Trial Now

Start your free trial now, and begin learning software, business and creative skills—anytime, anywhere—with video instruction from recognized industry experts.

Start Your Free Trial Now