From the course: Creating a Culture of Change

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Using technology as a lever

Using technology as a lever

From the course: Creating a Culture of Change

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Using technology as a lever

- If you needed a new dentist or wanted to buy a home, where you start? Like most people you'd probably begin by asking your friends and relatives if they had any recommendations and eventually you'd get a referral or an introduction. This is an example of a social network and how we regularly use them. Basically a social network is the group of people around you who you know both personally and professionally, and to a degree it can be extended to the people in their networks. They're usually the first person that you go to when you need answers. Today most of us have extended our social networks by using social media. LinkedIn and Facebook are two major public global social media networks. They were founded in 2002 and 2004, respectively. LinkedIn is primarily a professional network with over 500 million members, while Facebook is more of a personal network with over two billion members. But many people also use it for professional reasons. There are also many regional social…

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