Join Petrula Vrontikis for an in-depth discussion in this video Using social media, part of Running a Design Business: Starting Small.
I believe that when it comes to social media, you should do only what you can do well. …Used well, it ensures a public presence and visibility. …It remains debatable how much it actually leads to new profitable work for a small …design office. It takes a lot of time, and as the …business owner, you need to make sure your time is used well. …There are many social media outlets out there and it's easy to spread yourself …thin and not do any of them well. Choose the media that works the best for you. …Frankly, you don't need to do any of them other than to provide a solid way for …people to find and contact you. You can use any one of them, or you can …connect all of them together. Here's the definition of doing social …media well. It's a genuine reflection of you and your …design office. It should seem organic, real, and …something you want to do. It shows if you're doing it just out of obligation.…
It feels authentic and natural. It needs to be your own voice. …It needs to demonstrate that you love what you do. …
- Naming and structuring your business
- Keeping records
- Cultivating business relationships
- Hiring employees and subcontractors
- Creating schedules and managing deadlines
- Understanding industry trends
- Avoiding the pitfalls of spec work
- Promoting your business through social media
Skill Level Appropriate for all
Running a Design Business: Designer-Client Agreementswith Terry Lee Stone1h 10m Appropriate for all
1. A Solid Foundation
2. Structure and Form
3. Getting Work
4. Developing Contracts
5. Keeping It Running
6. The Trends
7. Looking Ahead
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