Join Drew Boyd for an in-depth discussion in this video Using social media to promote your products, part of Marketing Fundamentals.
…Social media is an essential part of any marketing plan,…no matter what business you're in.…Consumers expect a way to learn about your products and…share their experiences with others online.…Social media is a powerful way to communicate your value proposition and…enhance your brand.…Here at lynda.com, you'll find many excellent courses on…social media marketing, search engine optimization, and…details, how to use specific applications like Facebook and Pinterest.…
So what I want to do here is give you guidelines on how to…make sure you tie your social media programs to your marketing strategy.…Otherwise, you might find yourself in a situation where social…conversations are happening that are inconsistent with your value proposition.…Or, worse, that are sending wrong information about your…products and services.…Effective marketers use social media in three ways.…The first is to listen to the conversations that are taking place.…
The second is to join the conversation.…And the third is to shape the conversation.…
You'll also learn to address tactical challenges and present the plan to get buy-in throughout an organization, from the C-suite to the sales team, as well as use the marketing plan to guide outside agencies and vendors. Finally, you'll learn how to launch the campaign and measure its performance.
- Marketing in an organization
- Assembling the team
- Creating the marketing plan
- Analyzing your products, customers, and market
- Segmenting customers
- Creating a value proposition
- Developing a strategy
- Setting goals
- Setting prices
- Using social media
- Presenting your plan to leadership
- Budgeting your plan
- Measuring success
Skill Level Beginner
Understanding Marketing's Role
Analyzing Your Business
Developing Your Strategy
Developing the Tactical Phase
Aligning the Organization
Launching and Measuring Your Plan
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