Join Dave Crenshaw for an in-depth discussion in this video Using social media to connect, part of Building Your Professional Network.
I need to briefly explain the difference between social media and social…networking as the terms are most commonly used.…Social networking is what takes place when you share, collaborate and have…discussions with people in your online community.…It's the human one-to-one interaction that takes place in a digital world.…Social media on the other hand, is both the broadcast medium that you used…and the strategy that the company uses to build their brand and get their message out.…
The difference between the two is important because when it comes to…participating in your company's social media efforts you want to be sure that…you are reinforcing its goals and objectives.…Personally I believe all employees should participate as much as possible in…their company's social media campaign, it adds a more human personal element to it.…However, you will need to research your company's policy regarding social media.…Some companies limit social media interaction to just a few people and some are…very protective about how much you can say or do.…
This course is one of a series of five Dave Crenshaw courses based on his Invaluable teaching methodology for professional development.
- Understanding how networking enhances your career
- Getting out of your comfort zone
- Making recurring connections
- Using a customer relationship management (CRM) system
- Building relationships through social networking
Skill Level Intermediate
Q: This course was updated on 01/03/2012. What changed?
A: This course was retitled, streamlined, and refined throughout, resulting in a slightly shorter runtime. We also added new graphics and a new welcome movie.