Join Judy Steiner-Williams for an in-depth discussion in this video Using the positive tone, part of Business Writing Strategies.
- The writer's tone needs to be positive.…How is a positive tone strategy achieved?…Use positive words, focus on the positive,…avoid defensive words.…Put yourself in the reader's position.…Think about the Golden Rule:…treat others the way you want to be treated.…Or, the new Silver Rule:…treat others the way they want to be treated.…Do you enjoy being chastised?…Would you rather be told what you've done wrong,…or how to correct an error?…Would you rather have your work habits criticized,…or you, personally, be verbally attacked?…Most of us probably agree that we don't like…to be chastised, that we like suggestions…to help us succeed, rather than insults on our failures,…and would rather have someone discuss our work…in objective terms, rather than put us down…for not doing the work correctly.…
In business, we do have to deal with the person…who submitted at five pm the report due at noon.…There are certainly times we can compliment,…but just as possible are failures that need fixing.…Less than acceptable work is submitted,…
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- Identify the correct outline for a direct strategy.
- Explain the best strategy for emphasizing good news.
- Give examples of different purposes for business writing.
- Summarize what you should consider when deciding whether to communicate externally.
Skill Level Intermediate
1. Deciding the Strategy
2. Analyzing the Situations
3. Analyzing the Audience
Understanding audience needs3m 34s
4. Determining the Correct Written Channel
5. Strategy Specifics
6. Choosing the Language
7. Strategy Outlines
8. Templates for Common Writing Strategies
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