Join Judy Steiner-Williams for an in-depth discussion in this video Using persuasion, part of Writing Speeches.
- In one sense, every speech you give…is a persuasive speech.…You need to persuade your audience that you are…an effective speaker, that your topic is important…and interesting and that you are organized…and knowledgeable.…Of course, the persuasive speech has to present information…just like the informative speech,…but the persuasive speech goes beyond that.…It has a specific purpose to change…the audience's viewpoint, to convince your audience…to do something, to believe that your opinion is correct.…
The persuasive speech is certainly a challenging one.…Let's examine why and what must be considered…in writing the speech.…As always, one of the first steps in writing a speech…is choosing a topic.…The topic you choose for a persuasive speech…must be one that you have a strong opinion about…but aren't so emotionally biased…that you are too close-minded.…You do need to acknowledge that those…who believe differently from you may have valid points,…so think about what you do believe and why you believe…the way you do.…
- Choose a general topic.
- Compose a thesis statement.
- Write a strong ending.
- Use transitions to tie thoughts together.
- Differentiate between primary and secondary research.
- Identify and adapt to audience knowledge.
- Assess whether to incorporate visuals and follow the rules.
- Differentiate between persuasive and informational speeches.
Skill Level Intermediate
Business Writing Principleswith Judy Steiner-Williams1h 32m Beginner
1. Determining the Purpose
2. Deciding the Organizational Arrangement
3. Outlining the Organization
4. Incorporating Support
Collecting primary research4m 14s
5. Adapting to the Audience
6. Writing for Different Occasions
7. Preparing the Prompts
Next steps5m 31s
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