From the course: Sales Operations
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Using data to sell
- I don't know if you guys feel this way, but it seems to me that people are always talking about data. It's kind of the cool thing these days, right? Now, data's cool but you know what's also super cool? Sharks. My family and I are fascinated by sharks. If a shark documentary is on TV, we're gonna be watching it. Now, we were watching one a while back about Seal Island in South Africa. This is the place where there are more shark attacks per a square meter than anywhere in the world. These sharks encircle this little island full of seals and they pretty much feast on these seals whenever the seals come off the island. So some scientists decided to document all the shark attacks on the seals around the island and they presented the data. Now, I know what you're thinking, probably the same as me, right? If only the seals could see this data. So you see, data is really more than the new black. It's part of a core methodology that allows you to make high quality business decisions for…
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