Join Judy Steiner-Williams for an in-depth discussion in this video Using a combination of purposes, part of Business Writing Strategies.
- In one sense, all messages have at least two purposes.…The specific purpose for writing and to give…the reader a good impression of the writer.…Let's analyze three situations that have multiple purposes…in addition to giving that good first impression.…Routine and persuasive.…Bad news and persuasive.…And good and bad news with a persuasive element.…First, the routine and persuasive.…Anytime a potential customer asks about a product,…your response document will be routine…from the standpoint of the customer…is getting what he wanted, answers.…
But also persuasive, because you want…that customer to buy or use your services.…So let's analyze from that standpoint.…Reader reaction.…We already know the reader will be receptive.…After all, he asked for additional information.…Because your response message is solicited,…you don't need to persuade the recipient to read it.…The purpose, your primary purpose…is to answer his questions.…Routine response, and just as importantly,…to get him to buy your product or service.…
- Identify the correct outline for a direct strategy.
- Explain the best strategy for emphasizing good news.
- Give examples of different purposes for business writing.
- Summarize what you should consider when deciding whether to communicate externally.
Skill Level Intermediate
1. Deciding the Strategy
2. Analyzing the Situations
3. Analyzing the Audience
Understanding audience needs3m 34s
4. Determining the Correct Written Channel
5. Strategy Specifics
6. Choosing the Language
7. Strategy Outlines
8. Templates for Common Writing Strategies
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