Join Anil Gupta for an in-depth discussion in this video Using assessment screens to choose the best opportunity, part of Designing Growth Strategies.
- As we have discussed so far, at any point in time,…every company can potentially pursue growth…by diversifying along a number of directions.…It can create new offerings for existing customers.…An example would be Google diversifying beyond…its original search and advertising business into…Gmail and YouTube services.…Or it can target its current offerings…at new customer segments.…
An example would be Google's expansion…of its Gmail service from the B-to-C market…to the B-to-B market.…Or it can engage in radical diversification…by leveraging some core capabilities…to create entirely new products and services…for new customer segments.…An example would be Google's recent entry…into wearable computing.…
No company should attempt to diversify…along multiple pathways simultaneously,…that is, all at the same time.…Doing so would result in the company taking on…too much complexity at one time.…The risk is high that this would result…in dilution of resources, efforts and focus…along all of the new directions,…and lead to all-around failure.…
Lynda.com is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.
The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.
- Recognize the problems a company may encounter if it does not achieve growth.
- Identify high-potential opportunities for growth.
- Identify new customers for existing products.
- Use assessment screens to choose the best opportunity.
- Evaluate partnerships and acquisitions as mechanisms to fuel growth.
- Break down the components of an effective and growth-minded leadership team.