From the course: Writing in Plain English (2016)
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- Are you familiar with the Reader's Digest, a general interest family magazine? Until 2009, it was the best-selling consumer magazine in the United States. It's available in 70 countries, in 21 languages, and is the largest-paid circulation magazine in the world. Sounds rather popular. Ever wonder why? One reason may be that it has a readability index of between six and eight, or it's understandable by someone with a sixth- to eighth-grade education. But don't immediately jump to the conclusion that only those with low education read publications readable at such a low level. The Reader's Digest reaches more readers with household incomes of 100,000 dollars plus than Fortune, the Wall Street Journal, or Business Week, those high-brow publications. So what does that mean? Simply, that regardless of how well-educated we are or how large our vocabulary, we like to read magazines, documents, or papers that we can read through one time and understand them. No-one, absolutely no-one…
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