Join Judy Steiner-Williams for an in-depth discussion in this video Use , part of Writing in Plain English.
- Are you familiar with the Reader's Digest,…a general interest family magazine?…Until 2009, it was the best-selling…consumer magazine in the United States.…It's available in 70 countries,…in 21 languages,…and is the largest-paid circulation magazine in the world.…Sounds rather popular.…Ever wonder why?…One reason may be that it has…a readability index of between six and eight,…or it's understandable by someone…with a sixth- to eighth-grade education.…
But don't immediately jump to the conclusion…that only those with low education read publications…readable at such a low level.…The Reader's Digest reaches more readers…with household incomes of 100,000 dollars plus…than Fortune, the Wall Street Journal, or Business Week,…those high-brow publications.…So what does that mean?…Simply, that regardless of how well-educated we are…or how large our vocabulary,…we like to read magazines, documents, or papers…that we can read through one time and understand them.…
No-one, absolutely no-one,…enjoys reading confusing, convoluted writing,…
If you can write in plain English, you can save time, save money, and save face in communications. Start watching to learn how to make your writing more "plain": stronger, clearer, and more concise.
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- Understanding plain English
- Catching mistakes by reading aloud
- Simplifying sentences
- Using strong verbs and meaningful words
- Avoiding corporate jargon
- Finding the right voice and tone
- Editing flow and content
- Writing in a conversational style