Use

- Are you familiar with the Reader's Digest,…a general interest family magazine?…Until 2009, it was the best-selling…consumer magazine in the United States.…It's available in 70 countries,…in 21 languages,…and is the largest-paid circulation magazine in the world.…Sounds rather popular.…Ever wonder why?…One reason may be that it has…a readability index of between six and eight,…or it's understandable by someone…with a sixth- to eighth-grade education.…

But don't immediately jump to the conclusion…that only those with low education read publications…readable at such a low level.…The Reader's Digest reaches more readers…with household incomes of 100,000 dollars plus…than Fortune, the Wall Street Journal, or Business Week,…those high-brow publications.…So what does that mean?…Simply, that regardless of how well-educated we are…or how large our vocabulary,…we like to read magazines, documents, or papers…that we can read through one time and understand them.…

No-one, absolutely no-one,…enjoys reading confusing, convoluted writing,…