Join John Ullmen for an in-depth discussion in this video Use social proof, part of Influencing Others.
…The seventh method is use social proof, especially…under conditions of uncertainty we tend to look…to others like us, or in a similar situation to help us decide what to do.…That's where the term comes from.…We often look to other people for proof.…It's not new.…Centuries ago at the opera in Italy, people offered…their applause services for a graduated scale of fees.…The more enthusiastic the cheers, the higher the charge.…They got hired consistently because these…planted applauders would trigger more cheers…from the overall audience, who didn't even realize the effect on their behavior.…
The evidence of social proof is vast.…In another example, signs in hotel rooms with…a standard message saying, help save our environment…by reusing towels, were replaced with a message…that said, lots of people are reusing towels.…Join your fellow guests who are helping save the environment.…Towel re-use increased by 26%.…Here's what to do.…First, point out trends in opinion…or behavior, using surveys, polls, purchase rates,…
- Name a feeling that might inhibit you from inspiration-based influence.
- Explain how to most appropriately balance short-term and long-term results.
- Assess why “pains and gains” is a powerful motivator.
- List the steps of the advice influence technique.
- Identify the first thing you do when using social proof.
Skill Level Intermediate
1. Mindset and Habits for Influence
2. Influence Techniques
The power of gratitude1m 29s
1. What the Best Influencers Do Before They Influence
2. How to Choose the Best Influence Methods for Your Situation
3. How to Make Your Influence Welcomed and Wanted
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