Join John Ullmen for an in-depth discussion in this video Use social proof, part of Influencing Others.
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…The seventh method is use social proof, especially…under conditions of uncertainty we tend to look…to others like us, or in a similar situation to help us decide what to do.…That's where the term comes from.…We often look to other people for proof.…It's not new.…Centuries ago at the opera in Italy, people offered…their applause services for a graduated scale of fees.…The more enthusiastic the cheers, the higher the charge.…They got hired consistently because these…planted applauders would trigger more cheers…from the overall audience, who didn't even realize the effect on their behavior.…
The evidence of social proof is vast.…In another example, signs in hotel rooms with…a standard message saying, help save our environment…by reusing towels, were replaced with a message…that said, lots of people are reusing towels.…Join your fellow guests who are helping save the environment.…Towel re-use increased by 26%.…Here's what to do.…First, point out trends in opinion…or behavior, using surveys, polls, purchase rates,…
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- Turning objections into actions
- Adding more impact to your ideas
- Establishing urgency
- Using the influence advantage checklist
- Influencing to inspire
- And many more....<br><br>
- The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.