Aristotle said, "Educating the mind without educating the heart is no education at all." In this video, Tatiana Kolovou shows you how to use emotion to engage the heart of your audience.
- Now let's discuss emotional appeal. … Aristotle said, "Educating the mind … "without educating the heart is no education at all." … As you plan for your upcoming presentation, … consider these ways of educating the heart. … The majority of your message will come across … in your body language. … Choose an open, tall stance. … Use large gestures. … Maintain eye contact and even lean towards the audience, … showing interest and connection. … Vary your voice inflection as you tell a story … or you describe a scene. … Change your volume to get attention, either high or low. … Play with the rate of speech. … Speaking fast is not always a bad thing. … It communicates energy, but knowing when to pause, … and knowing when to slow down is a gift. … Make sure you speak with conviction. … Use a positive tone and always show energy … and confidence in your topic. … Although emotion is important, … always consider the context of your audience … and match the appropriate intensity of emotion. … One last note on showing emotion …
- Explore how to evaluate your audience's knowledge level.
- Define audience value.
- Recall how a 'forest vs. tree' analogy compares to the audience interview and presentation design.
- Recognize what logical appeal means in a presentation setting.
- Define emotional appeal in a presentation setting.