Join Judy Steiner-Williams for an in-depth discussion in this video Understanding your relationship to the reader, part of Business Writing Strategies.
- Your anticipated audience reaction…is another factor in making your strategy decision.…We all tend to react differently to messages…we are expecting versus those we aren't.…So let's examine which strategy to use…based on whether you are sending…a solicited or an unsolicited message.…Have you ever noticed an envelope…among the mail you retrieve from your mailbox…stamped information requested?…Without that notation, the letter may not look important,…you may not recognize the name of the company,…or it may even look like junk mail.…
But when you see those words, information requested,…you know that inside that envelope is some information…that you want, and that envelope will probably…be opened before the one…with win one million dollars stamped on the outside,…obvious junk mail that you did not request.…Or ever search for a job?…Some jobs are advertised,…but sometimes you may not know…if a job in your field is available…at a certain company.…You just know that you would like to work…for that company.…Google recently revealed that it receives…
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- Identify the correct outline for a direct strategy.
- Explain the best strategy for emphasizing good news.
- Give examples of different purposes for business writing.
- Summarize what you should consider when deciding whether to communicate externally.
Skill Level Intermediate
1. Deciding the Strategy
2. Analyzing the Situations
3. Analyzing the Audience
Understanding audience needs3m 34s
4. Determining the Correct Written Channel
5. Strategy Specifics
6. Choosing the Language
7. Strategy Outlines
8. Templates for Common Writing Strategies
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