Join Dave Crenshaw for an in-depth discussion in this video Understanding your customer profile, part of Thinking Like a Leader (2013).
Every company has a unique customer profile, a general description of who the typical customer is.…When you really know who your customers are, you'll find it easier to understand them.…You'll communicate more effectively with your customers and serve them…better when you understand not only the ways in which you're similar, but also your differences.…We've provided a worksheet that will help you understand the customer profile.…This particular worksheet would be valuable to complete as a group exercise.…You can also do it individually if you'd like.…
Your marketing department should be able to help you find out this information,…but if that's not an option, just give your best guess.…The worksheet asks for two types of information, demographics and psychographics.…Demographics are the physical description, the observable details of your customer.…They include things like the typical age of your customer, the typical gender,…typical income level, where they live, and other physical descriptions that are observable.…
Discover how you can identify trends, gather and address customer feedback, and proactively deliver what your company needs for competitive advantage.
This course is one of a series of five Dave Crenshaw courses based on his Invaluable teaching methodology for professional development.
Lynda.com is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.
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- Understanding what makes your company money
- Discovering market trends
- Understanding your competition
- Knowing your customers and how to better serve them
Skill Level Appropriate for all
Q: This course was updated on 01/03/2012. What changed?
A: This course was retitled, streamlined, and refined throughout, resulting in a slightly shorter runtime. We also added new graphics and a new welcome movie.