Join Dave Crenshaw for an in-depth discussion in this video Understanding your company, part of Thinking Like a Leader (2013).
When it comes to developing savvy, understanding is a powerful word.…For your career, the most important thing to understand is the company…that you're working in.…Your company has a unique personality, regardless of industry, size, or how long…it's been in business.…Understand this personality and you can speak its language, adapt to change when…it happens, and be able to anticipate what is needed without being told.…Your education may have prepared you for your career, but it likely didn't show…you how to best meet your company's unique needs.…
For instance, a graphic designer for an advertising agency will need to…behave and work in a different way, than a graphic designer working for a public university.…Each of these organizations has a very different personality.…By understanding their company's personality, both graphic designers cannot only…perform better and have more opportunities for growth, but they'll also enjoy…their jobs more, they'll feel like they fit in.…There are five areas where you can learn about the personality of your company.…
Discover how you can identify trends, gather and address customer feedback, and proactively deliver what your company needs for competitive advantage.
This course is one of a series of five Dave Crenshaw courses based on his Invaluable teaching methodology for professional development.
Lynda.com is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.
The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.
- Understanding what makes your company money
- Discovering market trends
- Understanding your competition
- Knowing your customers and how to better serve them
Skill Level Intermediate
Q: This course was updated on 01/03/2012. What changed?
A: This course was retitled, streamlined, and refined throughout, resulting in a slightly shorter runtime. We also added new graphics and a new welcome movie.