Join Dave Crenshaw for an in-depth discussion in this video Understanding what your company wants from you, part of Thinking Like a Leader (2013).
In a business, there's a distinction between needs and wants.…Your company's hiring process, and their ongoing reassessment of how well you're…performing, is based upon both, its needs and its wants.…But there is an important difference between the two.…Imagine a couple shopping for a new vehicle at a car dealership.…As they go through the decision making process, they'll consider a variety of…attributes that they need or want.…This couple has some specific needs for their new car.…
It has to have enough room for their growing family, good gas mileage, adequate…cargo space, reliability, and safety.…These needs represent the logical part of their decision making.…There is also an emotional aspect, their wants. These include how the car…looks, its color, type of upholstery, and maybe even their emotional attachment…to the brand of car.…In business it's the same. It's important to meet your company's needs first.…If you're not satisfying the needs that you were hired to fill, they won't…keep you for very long.…
Discover how you can identify trends, gather and address customer feedback, and proactively deliver what your company needs for competitive advantage.
This course is one of a series of five Dave Crenshaw courses based on his Invaluable teaching methodology for professional development.
Lynda.com is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.
The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.
- Understanding what makes your company money
- Discovering market trends
- Understanding your competition
- Knowing your customers and how to better serve them
Skill Level Appropriate for all
Q: This course was updated on 01/03/2012. What changed?
A: This course was retitled, streamlined, and refined throughout, resulting in a slightly shorter runtime. We also added new graphics and a new welcome movie.