Study the mind, study the inventor, or study the innovative products and services themselves. Guess what? The voice of the product has more to tell us than any other method of creative thinking.
- Becoming more creative, even just a little bit,…will enhance what you do every day,…at work, at home, or anywhere.…Now let's look at how you learn it.…The answer may surprise you.…It's not based on how a genius inventor invents.…It's not based on the workings of the brain.…Instead, it's based on the voice of the product,…what a product could teach us if only it could talk to us.…
Instead of studying the human brain,…instead of copying the behaviors of famous inventors,…we looked at something else.…We looked at the output of the brain from all inventors,…not just the famous ones.…What would it tell us?…Now you've heard the term voice of the customer,…imagine if we had a way to listen to…the voice of the product.…Take this product.…Now you'll recognize it as a chair.…Chairs have been around a very long time.…
Now what if you could interview this chair,…and learn its secrets?…How it was invented, and how it evolved…over many millenniums.…Well that's exactly what my friend and co-author…Dr. Jacob Goldenberg did for his PHD research.…
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- Understanding ways to learn creativity
- Understanding the barriers to creativity
- Applying the subtraction technique
- Applying the division technique
- Applying the multiplication technique
- Applying the attribute dependency theory
- Creating a creativity dream team
- Facilitating group creativity
- Selecting the best ideas