Join Dana Robinson for an in-depth discussion in this video Understanding trademark registration, part of Understanding Trademarks: A Deeper Dive.
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- Now we've learned about what a trademark is,…how trademark rights arise,…and how to be sure your proposed mark is clear for use.…The next step is to talk about registration.…Should you register your mark Federally?…As I've discussed you do not need to register…your trademark in order to create trademark rights.…Your rights will arise from use as we've discussed…but registration can confer additional benefits…including the following…notice to the public of your rights,…a legal presumption of your ownership of the mark…and your exclusive right to use the mark nationwide,…Federal court jurisdiction,…a basis for extending your rights into foreign countries,…protections with US Customs,…the right to use the circle R symbol…and listing in the…United States Patent and Trademark Office's…online database.…
So obviously registration is beneficial because it expands…your rights.…How do you register a trademark?…One way is to pay an attorney to file for you,…or you can pay an online filing service.…But I'll show you how to file in a minute.…
DISCLAIMER: This course is taught by an attorney and addresses US law concepts that may not apply in all countries. Neither LinkedIn nor the attorney teaching the course represents you and they are not giving legal advice. The information conveyed through this course is akin to a college or law school course; it is not intended to give legal advice, but instead to communicate basic information to help viewers understand the basics of intellectual property.