From the course: Selling into Industries: Technology Companies
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Understanding the tech landscape
From the course: Selling into Industries: Technology Companies
Understanding the tech landscape
- If you're selling into tech companies, you need to understand the world of technology. Selling into technology can mean a lot of different things. So to set yourself up for success, you need to determine where your customer fits in this massive world of tech. There are three big buckets. The first is hardware. These are the physical pieces of technology, things like expanded memory cards, keyboards, monitors, servers, smartphones, and printers. It might be easy to think that tech only exists in the cloud. But while the ever-present cloud is growing, hardware makes sure you have something to access the cloud with. Another element is software. This is the part of technology you can't see. It's just like a lot of lines of code programmed to do different things. Software does everything from social media management to sales automation to helping you find a date (laughs). Yes, even apps are considered software. An application software runs on system software. The LinkedIn app on your…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.