Join Dave Crenshaw for an in-depth discussion in this video Understanding the relationship between customers and your career, part of Thinking Like a Leader (2013).
We've talked in previous videos about understanding your company and the market, but in reality, understanding your customers is perhaps the most important aspect of developing savvy. This is because the customer ultimately determines whether or not you have a job. There are five reasons why customers are so critical to your career and why you want to take the time to understand them. Reason 1: customers equal employment. Without customers there's no reason to have a product.
Without a product there's no reason to have a company, and without a company, there's no reason for you to be employed. Many people look to the company as the source of their job security, when in fact, it's really whether or not the customers keep coming back that creates that security. Reason 2: customers equal a paycheck. Not only do customers help provide your job security, but they also help furnish the money that you receive on a regular basis. Loyal customers refer others to the company which helps the business grow and provides more opportunity for you to increase your pay scale.
Also, when customers share great feedback about you to your manager, this also gives you an opportunity for a pay increase. Reason 3: customers equal advancement. Employees that best satisfy customers and help them become loyal to the company are the ones that are most likely to advance in their career. Many employees put the emphasis on less important relationships when it comes to advancing their career. They worry too much about how they look in comparison to their coworkers or how well they can build a relationship with their boss, when in fact, building strong relationships with customers is the fastest path for career advancement.
Reason 4: customers equal education. Customers provide an opportunity for you to grow every time you interact. If they complain, you have an opportunity to learn about how to serve them better. If they ask for help, you have an opportunity to get more on-the-job training. So if you really want to learn and grow, the best way to do that is through serving customers. And that leads to the fifth reason why customers are so important. Customers equal an opportunity to serve.
While money can be a good incentive, in my experience, most people are motivated by something other than money. Very often, it's that feeling of being important and worthwhile and that you're making a difference in the world. Every customer that you interact with provides an opportunity for you to make a difference. Hopefully now you have a general understanding of why the relationship with your customers is so important, and why you want to become savvy about them. In the next video, we'll give you some tools that you can use to improve your interactions with your customers.
Discover how you can identify trends, gather and address customer feedback, and proactively deliver what your company needs for competitive advantage.
This course is one of a series of five Dave Crenshaw courses based on his Invaluable teaching methodology for professional development.
Lynda.com is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.
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- Understanding what makes your company money
- Discovering market trends
- Understanding your competition
- Knowing your customers and how to better serve them
Skill Level Intermediate
Q: This course was updated on 01/03/2012. What changed?
A: This course was retitled, streamlined, and refined throughout, resulting in a slightly shorter runtime. We also added new graphics and a new welcome movie.