Join Judy Steiner-Williams for an in-depth discussion in this video Understanding the reader, part of Writing Email.
…The better you understand your reader, the more…likely you are to send an effective email.…To understand your reader, you will need to analyze your relationship with…him or her, and the degree of professionalism that will be expected.…Also, you'll need to consider the reaction you think your reader will…have to your message, and even how often your reader looks at email.…Consider these different audiences.…You've worked with a person for several years, you know how…that person thinks and reacts, and you have a strong working relationship.…
For example, an email to a member of your work team,…will include company jargon, and that…reader will certainly not expect formality.…Or, a potential new client whose account you are trying to get.…Perhaps you've met face to face once or maybe you've never met.…Maybe you received that potential customer's name from a friend.…That first email contact will establish his…first impression of you and your business.…It will need to sound and look professional, be easy…to read, be correct, and have a clear positive tone.…
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- Using email as a communication tool
- Understanding the right time and the right tone to strike
- Crafting strong subject lines and messages
- Respecting confidentiality
- Copying and bcc'ing
- Including attachments