Understanding the importance of social media


show more Understanding the importance of social media provides you with in-depth training on Marketing. Taught by Lorrie Thomas Ross as part of the Insights from an Online Marketer show less
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Understanding the importance of social media

Jeff Layton: So how important is social media to my business? Lorrie Thomas Ross: Social media is going to vary from organization to organization. I would encourage any business owner, large and small, to be prepared that it's going to be part of your business whether you are participating in it or not. Think of organizations that have online reviews on Yelp. You don't necessarily create your own account. You might have people reviewing you, and you can be aware of it and be part of the game or you can hide under a rock. But social media is not going away, and social media is everything from blogs, Facebook, Twitter, YouTube, Pinterest, Google+, online reviews, and a lot more.

So when we're looking at social media, an organization needs to think about what is going to make most sense to their business. And if you're in the financial world and you have to run all your content through compliance, you know it may not make sense to be doing a bunch of blog content because--or m...

Understanding the importance of social media
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Understanding the importance of social media provides you with in-depth training on Marketing. Taught by Lorrie Thomas Ross as part of the Insights from an Online Marketer

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