Join Lorrie Thomas Ross for an in-depth discussion in this video Understanding the importance of social media, part of Insights from an Online Marketer.
Jeff Layton: So how important is social media to my business?…Lorrie Thomas Ross: Social media is going to vary from organization to organization.…I would encourage any business owner, large and small, to be prepared that it's…going to be part of your business whether you are participating in it or not.…Think of organizations that have online reviews on Yelp.…You don't necessarily create your own account.…You might have people reviewing you, and you can be aware of it and be part of…the game or you can hide under a rock.…But social media is not going away, and social media is everything from…blogs, Facebook, Twitter, YouTube, Pinterest, Google+, online reviews, and a lot more.…
So when we're looking at social media, an organization needs to think about what…is going to make most sense to their business.…And if you're in the financial world and you have to run all your content…through compliance, you know it may not make sense to be doing a bunch of blog…content because--or may be it does because you can run it through compliance…
- What is online marketing?
- Encouraging online conversations about your business and products
- Reacting to requests such as "make a viral video…now"
- Selling a story
- Finding success through blogging
- Keeping up with the latest marketing trends
- Starting a career in online marketing