The Importance of Company Culture in Starting Your Business


show more Understanding the importance of company culture provides you with in-depth training on Business. Taught by Dave Crenshaw as part of the Insights from a Business Coach show less
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Understanding the importance of company culture

Jeff: How important is company culture? Dave: Oh, that's a great question. Company culture is something really near and dear to my heart. In fact, one person who endorsed my book Invaluable is Tony Hsieh of Zappos, and Tony, in my opinion, right now is the master of corporate culture. It is huge. Corporate culture is honestly more important than most anything you can do. It is even really more important than just systems by themselves because it dictates how the employees are going to perform.

In fact, I think lynda.com is a great example of good corporate culture. There is a very strong vibe in this business and that was created by a very strong leader, and the businesses that I have seen are most successful are made by leaders who put culture as one of the things that they want to create, and they craft it or they work with their employees to craft that culture. I once asked Tony, Tony Hsieh of Zappos, what would you say to businesses who believe that they need to spend all of this m...

Understanding the importance of company culture
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Understanding the importance of company culture provides you with in-depth training on Business. Taught by Dave Crenshaw as part of the Insights from a Business Coach

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