Skip navigation

On September 14th, 2017, we published revised versions of our Privacy Policy, Terms of Service and Website Use Policy and published a Cookie Policy. Your continued use of Lynda.com means you agree to these revised documents, so please take a few minutes to read and understand them.

Understanding how small business marketing is different

Understanding how small business marketing is different: Marketing for Small Business
Understanding how small business marketing is different: Marketing for Small Business

Marketing your business is absolutely essential to growth and longevity, but most companies define marketing differently. In this tutorial, you will understand the differences of marketing, and will learn how the process of acquiring and retaining customers varies for small businesses based on budget, staffing, and data.

Resume Transcript Auto-Scroll
Skill Level Appropriate for all
1h 16m
Duration
197,878
Views
Show More Show Less

Continue Assessment

You started this assessment previously and didn't complete it. You can pick up where you left off, or start over.

Start Your Free Trial Now

Start your free trial now, and begin learning software, business and creative skills—anytime, anywhere—with video instruction from recognized industry experts.

Start Your Free Trial Now