Join Dave Crenshaw for an in-depth discussion in this video Understanding the competition, part of Thinking Like a Leader (2013).
An important part of understanding your market is to be aware of your company's competitors.…Whether or not you feel you're competing, or even if you dislike the concept of…competition, it is a reality.…Competition exists because your customers have many options and limited time, money, and attention.…It's important to know your competitors so that when you're asked, what makes…your company different, you can speak about it with authority.…Also, this knowledge increases your market savvy in general.…
We have provided a worksheet that you can use to quickly and easily gain an…understanding of these basic differences between you and your competition.…The worksheet is meant for one competitor at a time.…You'll see a list of areas of competition where you may be stronger or weaker…than the other business.…You don't need to complete every option available if you're unsure.…I'll run through each of these options for you.…Size refers to which company is bigger, either in terms of sales or employees.…
Speed means how quickly you deliver products and services to your customers.…
Discover how you can identify trends, gather and address customer feedback, and proactively deliver what your company needs for competitive advantage.
This course is one of a series of five Dave Crenshaw courses based on his Invaluable teaching methodology for professional development.
Lynda.com is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.
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- Understanding what makes your company money
- Discovering market trends
- Understanding your competition
- Knowing your customers and how to better serve them
Skill Level Appropriate for all
Q: This course was updated on 01/03/2012. What changed?
A: This course was retitled, streamlined, and refined throughout, resulting in a slightly shorter runtime. We also added new graphics and a new welcome movie.