Understanding branding


show more Understanding branding provides you with in-depth training on Marketing. Taught by Lorrie Thomas Ross as part of the Brand Building Basics show less
please wait ...

Understanding branding

To successfully develop a brand we need to understand what branding is all about. There is much more to brand development and just making a logo. Let's take coffee for example. We don't choose coffee based on a logo, right? We may choose based on factors like the experience we have at the coffee shop or the aromas and taste of a store-bought coffee that we brew at home. The American Marketing Association defines a brand as a name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.

Branding is what sets apart and gives value to products and services that address the same need within a marketplace. The true meaning of marketing means maximizing relationships. Relationship building comes from new contacts, existing contacts, and referrals. One of the core pieces of relationship building is solidifying trust. We build trust with branding in the same way we build any relationship, through understanding, co...

Understanding branding
Video duration: 1m 36s 25m 8s Beginner Updated Aug 29, 2012

Viewers:

Understanding branding provides you with in-depth training on Marketing. Taught by Lorrie Thomas Ross as part of the Brand Building Basics

Subject:
Marketing
Author:
please wait ...