Join Judy Steiner-Williams for an in-depth discussion in this video Understanding audience needs, part of Business Writing Strategies.
- Even though the purpose of your messages,…to provide routine information,…to give good or bad news…or to persuade,…is one of the primary determinants…of whether to use the direct or indirect strategy,…other factors need to be considered.…Let's look at how the writer/reader relationship…also impacts that decision.…First, if you know your reader,…then analyze that reader's preference.…If your boss prefers directness for bad news,…then you could begin like this,…"On our recent customer survey,…"65% indicated that our sales personnel…"do not follow up on a timely manner,…"resulting in customers taking their business…"to our competitors."…On the other hand, you know that your counterpart in HR…prefers a more indirect approach.…
So this might be the message you send to her,…"The data from our recent customer survey have been analyzed…"and both strengths and improvement opportunities…"were revealed.…"Customers reported that they like our location,…"our hours and our product variety.…"Following up with customers in a more timely way…
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- Deciding when to begin or delay the message
- Presenting information
- Getting support for ideas
- Understanding the audience
- Communicating internally and externally
- Choosing the appropriate language and tone
- Using business writing outlines and templates
Skill Level Appropriate for all
1. Deciding the Strategy
2. Analyzing the Situations
3. Analyzing the Audience
Understanding audience needs3m 34s
4. Determining the Correct Written Channel
5. Strategy Specifics
6. Choosing the Language
7. Strategy Outlines
8. Templates for Common Writing Strategies
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