DISCLAIMER: This course is taught by an attorney and addresses US law concepts that may not apply in all countries. Neither LinkedIn nor the attorney teaching the course represents you and they are not giving legal advice. The information conveyed through this course is akin to a college or law school course; it is not intended to give legal advice, but instead to communicate basic information to help viewers understand the basics of intellectual property.
- Explain the differences between a service mark and a trademark in the context of legal protection under intellectual property law.
- Determine how to perform a search to determine if there is prior use of a trademark.
- List the benefits of registering a trademark.
- Explain the negative consequences of sending a cease and desist letter over a trademark.
- Identify the consequences of not using a trademark within three years.
Skill Level Intermediate
- Virtually every business has a trademark, whether they know it or not. Your trademark is your brand. Whether it's your product name, or your business name, or both. We live in a brand-oriented society, where brands are all competing for our attention everywhere. The value and prominence of brands has risen dramatically over the past 30 years. Today, it's more important than ever that companies of all sizes protect their brands. Even more important than protecting your brand is avoiding litigation risk.
Adopting a new name or slogan has never been more risky. I'm Dana Robinson, and I'm an IP attorney. I've done trademark work for some of the biggest brands in America, as well as start-ups and small businesses. I'd like to demystify trademark law, and help you understand the ins and outs. In this course, I'll teach you about trademarks, help you understand how to diminish risk, walk you through the filing process, and even help you with what you should do if someone else is using your brand, and what to do if someone accuses you of using their brand.
By the end, I hope that you have a working knowledge that makes you more conversant about trademark law, saves you money and due diligence and filing your own trademark, and helps you manage your risks, and avoid litigation. Let's get started.