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Understand today's customers

Understand today's customers: Managing Customer Expectations for Managers
Understand today's customers: Managing Customer Expectations for Managers

Explore current research to evaluate what a typical customer expects. Identify four sources that influence customer expectations and learn how you can influence them. See how your competitors and even companies in other industries can frame expectations. Conduct an exercise to understand your customers' specific expectations and determine situations where your organization might fall short of customer expectations.

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Skill Level Intermediate
26m 16s
Duration
43,265
Views
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Skills covered in this course
Business Business Skills Communication

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