From the course: Business Development Foundations: Researching Market and Customer Needs
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Understand title and roles
From the course: Business Development Foundations: Researching Market and Customer Needs
Understand title and roles
- One of our clients has an employee whose title is Mayor. Seriously, he's the Mayor of the company. His name is Dave and he's in charge of the employee experience. Dave fills out the culture of his company all over the world. But what if you read Mayor as Dave's title on LinkedIn? Obscure titles are one of the major challenges for today's business development reps. You can't tell who the players are even with a scorecard. And organizational charts are kind of like jungle gyms instead of ladders. So how do you know who the Mayor reports to? Or what the VP of Innovation does? Let me give you a few tricks to help you decrypt a non-traditional job title. Look at their LinkedIn profile and scroll down their career path. What did this person do before their current job? What did they study and where's the theme? You can see in a ten year history the types of things a person has done. So if someones title is VP of Story-telling, and their last job was Social Media Manager, you know they're…
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