LinkedIn principal author Doug Winnie describes what a product is, and shows how there are lots of different examples of products all around us, ranging from end user products, to components, platforms, services, specifications and processes. Each of these products need product management to manage the design, development, testing and release to bring them to market.
- Everything around you is a product.…The computer at your desk, the email service you use,…the faucet at your kitchen sink,…or the transit system in your hometown.…A common misconception about products…is that they have to be objects.…They don't, a product can be many different types…of things that you use every day,…and it can be a thing that you take for granted.…Let's look at a couple of examples…to better understand what a product actually is.…Let's start with something that you…can clearly identify with as a product, your smartphone.…
When you think of your smartphone,…there are lots of pieces about it…that immediately come to mind.…First is the physical hardware, the phone itself.…It includes all the circuits, processors,…sensors, storage, body, and screen.…This is a user product.…Each of the components inside of the phone…are products in and of themselves,…and they need to be designed, built, tested, and released.…These are component products.…They don't do anything themselves,…they rely on other products to let them come to life,…
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- Types of products and industries
- Leading through influence
- Understanding your team
- Using an agile or waterfall development cycle
- Managing your product life cycle
- Researching your market, customers, and ideas
- Planning the product
- Building the product
- Releasing the product
- Refining the product
- Understanding when it's time to retire the product
Skill Level Beginner
1. What is Product Management?
2. What Does a Product Manager Do?
When it is time to retire2m 58s
Next steps1m 19s
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