From the course: Product Innovation for Product Managers
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Two ways to build core innovation competencies
From the course: Product Innovation for Product Managers
Two ways to build core innovation competencies
- Many people think the ideation phase is the beginning of the innovation process. But it's not. Innovation starts with thoughtful, well-managed groundwork and research upfront. Product innovations begin with a insight about a potential need or solution. It then goes into deep understanding of the real problem. Once these two key steps have been taken, the process of creating ideas can begin. In the ideation phase, one objective as a product leader is to develop core innovation competencies. This includes tapping into the skills of generating new and creative ideas, and selecting the best idea to push forward. So how do you develop these innovation competencies in yourself and in your team? Start by thinking differently and enabling others to do so as well. One opportunity is to bring unexpected people into the ideation phase, exposing teams to new ways of thinking. Capital One Financial Corporation does this by inviting legal and compliance partners into the workshops with product…
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