Explore the definition and steps of ideation phase.
- Many people think the ideation phase…is the beginning of the innovation process.…But it's not.…Innovation starts with thoughtful,…well-managed groundwork and research upfront.…Product innovations begin with a insight…about a potential need or solution.…It then goes into deep understanding of the real problem.…Once these two key steps have been taken,…the process of creating ideas can begin.…In the ideation phase, one objective as a product leader…is to develop core innovation competencies.…
This includes tapping into the skills…of generating new and creative ideas,…and selecting the best idea to push forward.…So how do you develop these innovation competencies…in yourself and in your team?…Start by thinking differently…and enabling others to do so as well.…One opportunity is to bring unexpected people…into the ideation phase,…exposing teams to new ways of thinking.…Capital One Financial Corporation…does this by inviting legal and compliance partners…into the workshops with product teams.…
The insights they share about regulations…
- What product innovation is and isn't
- Mapping your product innovation portfolio
- How business objectives set the stage for innovation
- Identifying the right problems
- Human-centered and data-centered innovation
- Exploring the ideation phase
- Effective testing and prototyping
- Launching and scaling
Skill Level Intermediate
Product Management: Building a Product Strategywith Teg Grenager1h 7m Intermediate
Product Management: Building a Product Roadmapwith Teg Grenager48m 30s Intermediate
1. Your Innovation Ecosystem
2. Preparation and Discovery Phase
3. Creating Ideas Phase
4. Testing and Prototyping Phase
5. Launching and Scaling Phase
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