Existing regulatory constraints can offer new opportunities. Get an overview of the approach Google is using in China and see how regulations might be leveraged into opportunities.
- Given their histories as closed off economies…dominated by the state, most emerging markets…tend to be high on all sorts of regulations.…While there is a clear trend towards liberalization…emerging markets can still pose regulatory challenges…for the globalizing company.…Take the case of global logistics players,…such as UPS, FedEx, and DHL.…The market for their services is global,…and they would like to offer point to point services…to their customers, say from Chicago in the US…to Bangalore in India or Chongqing in China.…
However, until recently many countries,…including both India and China,…did not permit foreign logistics players…to operate within the country.…On the surface, these constraints can seem…like impenetrable barriers.…In some cases, this may well be the case,…and you may have no choice but to wait…until the country's policies towards…foreign companies become more welcoming.…
Yet, in many cases, companies may find that a little…creativity in thinking out of the proverbial box…can go a long way towards turning the regulatory…
Which emerging markets should you enter? How do you enter the targeted market? Do you partner with another company, or go it alone? How should you deal with the regulatory constraints that you might face? Anil and Haiyan address these questions, and more. They also outline some of the issues that arise once you have entered an emerging market, such as how to win out over local competitors, market to the bottom of the pyramid, and deal with the speed of fast-changing market dynamics.
- How emerging markets differ from developed markets
- Designing entry strategies
- Identifying the right beachhead
- Competing and succeeding within the market
- Cultivating and leveraging the local ecosystem
- Dealing with rapid changes in market dynamics
- Leveraging China and India as global platforms
- Building the leadership for emerging markets